Whether it's replacing windows...
... a new bathroom ... or a whole extension ... any home improvement is a big investment for a homeowner.
They'll get quotes from a few companies. How do you make sure it's your quote they accept?
You need to put yourself into their shoes. They're going to be thinking:
What if something goes wrong? Can I trust them?
To reassure your customers you offer a warranty. But so does every other reputable business...
If you are an existing member, call your Account Manager now with any queries, on 
0800 131 0123 - selecting option 1.
This is so simple you may scoff in disbelief. But I assure you it works.
It works because it gives you one weapon that makes a huge difference to customers.
That weapon is called TRUST.
You know it. I know it. Everyone in business knows it.
Given two identical offerings, customers choose the one they trust. They will even pay more for the one they trust. That’s why big brands command higher prices.
So how can you – quickly and easily – get customers to trust you?
A recent six-month study concluded: Using trusted, independent logos increases sales by 32% 
And as a FairTrades member, you're entitled to use the trusted FairTrades logo on your vehicles, letterhead, business cards, etc.
You don't just get to use the logo, either. You also get a Membership Certificate, letters of introduction and point-of-sale leaflets – all free.
As a member of FairTrades, you don't just have access to the FairTrades logo but you also have access to the government-endorsed TrustMark Scheme, through a FairTrades membership.
This means you win more quotes and get more business. How?
Because homeowners know TrustMark registered companies are reputable companies.
To find out more about joining FairTrades or for more information on TrustMark, click here and fill in the short form, or give us a call on 0800 131 0500
2. Who Else Wants 34% More Work?
What do 86% of your prospects – and I bet you do the same – do when considering buying anything?
They look at reviews.
Research by Neilsen Research shows 70% of people trust the reviews they read.
And the UK’s largest graduate jobs website – WikiJob.co.uk – found that using reviews:
Boosts bottom-line sales by 34%
When you join FairTrades, we create your own profile page - all about you - on the FairTrades website. When customers review your work - it's automatically added to your page.
And with more reviews, it's more likely Google will show your company when a homeowner is searching in your area.
Not only does this page have your customer reviews, but it is also customisable. You can add your company information, your logo, images and videos of your work, and your customers can download a company report, which means they won't forget you when they go offline.
Add images to your FairTrades page and get up to 271% more clicks from likely customers.
One of our members gets clicks - online traffic - from homeowners which would cost £19,000 a year using Google Adwords. These clicks don't cost you a penny.
Step by step, you build greater trust in your prospects. Step by step, your business grows.
And golly, does it work!
502,852 homeowners have rated our tradesmen an average 9.51 out of 10. This is a higher average score than any other trade body – our members are the best in the country.
To join FairTrades - or to find out more - just fill in the short form here or give us a call on 0800 131 0500.
3. Need Help? It's Just A Phone Call Away
When you join FairTrades, you'll be given your own Account Manager
- you'll have their direct number and – of course - their email address. 
Their job is to help out when you need assistance. Not only with your FairTrades membership, but also with anything to do with running your business.
Whenever you need help or advice, just talk to your Account Manager.
To join FairTrades - or to find out more - just fill in the short form here or give us a call on 0800 131 0500.
4. How About Some Free Decent Enquiries
Once you have customer reviews on your FairTrades page, you're listed in our nationwide Find a Tradesman directory.
Many homeowners who use the directory are ready to get a quote. So, if they get in touch, you have every chance of turning the enquiry into work.
What's more, these leads are free. (Most of our competitors ask you to pay).
Make sure you get your share of these enquiries.
To join FairTrades simply click here and fill in the short form or give us a call on 0800 131 0500.
5. A Warranty Simply Isn't Enough Anymore
Whether it's replacing windows ...
... a new bathroom ... or a whole extension ... any home improvement is a big investment for a homeowner.
They'll get quotes from a few companies. How do you make sure it's your quote they accept?
You need to put yourself in their shoes. They're going to be thinking:
What if something goes wrong? Can I trust them?
To reassure your customers, you offer a warranty. But so does every other reputable business.
I'm sorry to say it, but a warranty simply isn't enough anymore.
You need something more. And for this, I need you to think about something I know you won't want to:
What happens to your warranty in the highly unlikely event you cease to trade?
The simple way around this – which gives even more peace of mind to your customers – is to insure your warranty.
An insured warranty – or Insurance Backed Guarantee (IBG) as they're known – tells a homeowner both of these are insured if anything happens to your business*:
Our research shows homeowners are over 60% more likely to choose a quote including an IBG rather than a quote without one.
As a FairTrades member, you can include IBGs in your quotes – helping turn more of them into work for you.
Perhaps you're wondering how much an IBG will cost – I know I would be.
Of course, the price depends on how big a job the warranty is for and what trade type it is. But to give you an idea, on average, an insured warranty for a £4,200 job costs just £20.
"1,188,403 IBGs - underwriting £4.313 billion of home improvements - have been issued by HomePro for our members."
To join FairTrades, simply click here and fill in the short form or give us a call on 0800 131 0500..
Home improvements aren't cheap. So why not help your customers afford it by offering them finance?
It makes paying easier for them. And – of course – guarantees they have the money to pay you.
When you're a FairTrades member, we can help you become accredited to offer finance to your customers through Shermin Finance.
Become accredited and offer your customers interest-free and 3-year payment plans. Providing – of course- they qualify for the finance.
As well as making it easy for your customers, you earn a commission on any customer who is accepted for finance.
To join FairTrades, simply click here and fill in the short form or give us a call on 0800 131 0500.
7. Save up to £1,246 A Year
Your FairTrades membership includes a free FairTradesTradePoint card. 
FairTrades members get the very best savings TradePoint offers
- you won't get better TradePoint prices from any other trade body.
TradePoint has over 500 outlets across the country. They're open early till late, 7 days a week.
On average FairTrades members saved £146 over the last 12 months. One member saved a whopping £1,246.
And with TradePoint working to reduce the prices of materials that FairTrades members buy, what you save can only get bigger.
To join FairTrades or find out more about TradePoint simply click here and fill in the short form or give us a call on 0800 131 0500.
We help every FairTrades Member get a discount fuel card, if wanted, from The Fuel Card People.
Find out which is the best card for your business. Then signup online. Done.
There's no minimum spend.
Simply fix the fuel price you'll pay each week. And fill up at any one of 7,000 filling stations across the UK.
Your payment is taken monthly by direct debit - making saving money on fuel really simple.
And with HMRC approved invoicing, you don't need to worry about piles of messy receipts.
When it's this easy, why pay pump prices if you can pay less?
To join FairTrades or find out more about how you can save, simply click here and fill in the short form or give us a call on 0800 131 0500.
As a FairTrades member, you also:
Save up to 55% off tool hire from Travis Perkins.
Save on new vans from Best Van Deals.
Save 25% - 40% on your utility and telephone bills.
To join FairTrades or find out more about how you can save, simply click here and fill in the short form or give us a call on 0800 131 0500.
You know that if you get more sales and cut your costs, your profits will grow. We'll work with you to improve your business.
Your dedicated Account Manager will help you build and use Customer Reviews and other tools to help you grow your profits.
We urge you to join FairTrades. But, obviously, we're biased.
Recently we asked our members two important questions. Here's how they answered:
81% would recommend us to another tradesman - even to a competitor.
73% tell us they would recommend us to their own friends or family - the best recommendation you could ask for.
And 90% of our members stay with us year after year.
Click here to find out what our members say about us.
Isn't it time you joined them?
Becoming a FairTrades member isn't expensive.
To have everything I've mentioned – costs less than £2.33 per day.
To join FairTrades or learn more about how we can help you, simply click here and fill in the short form or give us a call on 0800 131 0500.
Proudly associated with:
Station View, Guildford, 
